Our measurements
We don’t just quote other people’s research — we measure ourselves
Before giving advice, we look at real Prague profiles. Here are our measurements: what we measured, on how many businesses and when. These are small samples, not a study of the whole market — and that’s how we describe them.
Google and Firmy.cz: 43 Prague businesses
- Sample: 43 businesses — car services, cafés, restaurants
- When: 2026
- How: by hand, public profiles only, one by one
- 44 %
- have no Firmy.cz profile at all (19 of 43)
- 9 %
- have a profile Seznam created from the register without the owner knowing (4 of 43)
- 47 %
- created their Firmy.cz profile themselves (20 of 43)
| 20 businesses with a profile on both | Firmy.cz | |
|---|---|---|
| Reviews in total | 4,331 | 98 |
| Median reviews per business | — | 2.5 |
| Without a single review | — | 6 of 20 |
What it means
Reviews mostly accumulate on Google. Firmy.cz is the second shop window: it’s enough that the profile isn’t empty and matches Google. Google first, Firmy.cz right after.
Review replies: 9 car services in Prague 9
- Sample: 9 car and tyre services, Prague 9
- When: August 2026
- How: the last 10 reviews of each profile, by hand
- 6 of 9
- didn’t reply to any of their last 10 reviews
- 161
- reviews per profile at the median — customers write, owners stay silent
- 2 of 9
- reply to most reviews (8 of 10)
| Owner replies to the last 10 reviews | Profiles |
|---|---|
| 0 | 6 |
| 1 | 1 |
| 8 | 2 |
What it means
Among neighbours who don’t reply, a profile with replies stands out. Replying to reviews is the cheapest way to be different.
Shared addresses: 3,904 Prague car services from the register
- Sample: 3,904 companies registered for car-service activity in Prague, from the public register
- When: 2026
- How: how many entities on our list share the same registered address
- 45 %
- are registered at an address shared with five or more entities (1,751)
- 31 %
- have an address to themselves (1,195)
- 539
- entities are registered at the single busiest address
What it means
A registered address often doesn’t set you apart. Your map profile should show your premises and carry the name on your shop sign. The figures are a lower bound — the list covers one industry only.
How we measure
- Publicly available data only — no access to anyone else’s accounts
- We never publish business names, only aggregate figures
- Every figure comes with its sample size and date
- We call a small sample a small sample, not “the market”
How are you doing?
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