Guides
Short practical guides to Google profiles, Firmy.cz and reviews. Based on our own measurements of Prague businesses and on official Google and Seznam help pages. No advertising.
Google profile
- Five companies are registered at my address. What does that do to my map profile?Registered office or premises? When several companies share your address, customers go to the wrong place and search engines mix you up. What to do.Read
- Sole trader? Name your profile after your sign, not after yourselfFor 2,274 of 2,278 sole traders among Prague car services, the trade name is just their name. Why your profile should carry your sign instead.Read
- Empty spots in your profile: a twenty-minute checklistA Google profile checklist: name, category, address, opening hours, photos, reviews. What was most often missing in the 27 profiles we went through.Read
- Social media, posts and your business profile: what Google officially saysDo Facebook posts move your business up on the map? What Google officially says about social media, posts, chat and menus — and what applies in Czechia.Read
Firmy.cz and Seznam
- I found my business on Firmy.cz even though I never added it. What now?Seznam creates some Firmy.cz listings itself from the register. How to find such a listing, claim it and fill it in — and why it matters.Read
- Firmy.cz or Google? Where to start when you only have time for oneFirmy.cz or Google? Among 20 Prague businesses with a profile on both: 4,331 reviews on Google against 98 on Firmy.cz. Where to start and why.Read
Reviews and rules
- Reviews with no reply: how to answer so it actually means something6 of 9 car services in Prague 9 had not replied to any of their last 10 reviews. How to answer praise, criticism and unfair reviews — with examples.Read
- A competitor breaks Google’s rules: how to report it properly — and when not toKeywords in the name, virtual offices, bought reviews: what Google’s rules prohibit, where to report violations, how to prove them — and why not en masse.Read
Analytics and tools
- Google Analytics, Search Console and your business profile: what to connect to see where customers come fromHow to set up Google Analytics 4 and Search Console and link them to your business profile (new since June 2026). Step by step, with cookie consent.Read
- Gemini and your Google business profile: what it does, why you don’t have it in Czechia yet, and what to do nowGoogle connected Gemini to business profiles, but not in the EEA, Czechia included. What it does, what to watch out for and what to do by hand today.Read