Seznam · Firmy.cz · Mapy.com · Prague
Your business’s second shop window: Firmy.cz and Mapy.com
Seznam is the second search engine in Czechia, and a Firmy.cz profile also appears on Mapy.com. You may already have one — Seznam created it without you. We claim it, complete it and keep it consistent with Google.
Check Google and Firmy.cz for free- One profile for Firmy.cz and Mapy.com
- The same details as on Google
- The profile stays yours
What we hear most often from owners
“There’s a Firmy.cz profile I never created.”
Seznam creates some listings itself from the public register — with just a name, company ID and address. We claim it for you and align the details with Google.
“A customer turned up at our accountant’s address.”
A profile created from the register shows the registered office (sídlo), not your premises. We change the address to where customers actually come.
“Five companies are registered at our address and people mix us up.”
We name the profile after your shop sign and add directions and a photo of the entrance — with a shared address, that’s what gets customers to you.
“Our phone number on Google differs from Seznam.”
We align the details everywhere: Google, Firmy.cz, your website and directories like Najisto.cz.
What we measured
43 Prague businesses, two profiles
We went through 43 Prague businesses — car services, cafés, restaurants — and looked at both their Google and Firmy.cz profiles.
No Firmy.cz profile
19 of 43 businesses had no Firmy.cz profile at all.
Created by Seznam
4 of 43 had a profile created from the register without the owner knowing — empty and often showing the registered office.
Reviews on Google vs Firmy.cz
Among the 20 businesses that have a Firmy.cz profile: 4,331 reviews on Google against 98 on Firmy.cz. Reviews mostly accumulate on Google.
Shared addresses
Of 3,904 Prague car services on our list from the register, almost half (45 %) share their registered address with five or more others.
Our own measurements, Prague, 2026. Small samples, not a study of the whole market. They point to a simple order: Google first, Firmy.cz right after.
What we do for your Seznam profile
Firmy.cz is a smaller job than Google — which is exactly why it gets forgotten. We do it properly once and then make sure your details don’t drift apart.
Claiming or creating
- We find your listing — also under your shop sign, not just your legal name
- We guide you through claiming it with Seznam
- If there’s no profile, we create one
Details and category
- Category, description, opening hours, phone
- Your premises’ address instead of the registered office
- Photos of your premises and your work
Shared addresses
- A name that matches your shop sign, not the register
- Directions and a photo of the entrance
- Advice on registering your premises in the trade register
The same details everywhere
- Google, Firmy.cz and your website
- Directories like Najisto.cz
- One Firmy.cz profile also appears on Mapy.com
Firmy.cz reviews
- We reply to them as part of management, just like on Google
Monitoring
- Checking changes to the profile
- A monthly report together with Google
What we check on Seznam
The free check and the audit always cover both Google and Firmy.cz — customers see both.
- 1Whether a Firmy.cz profile exists and who created it
- 2Whether it’s verified or marked “Zatím neověřená firma”
- 3The address: registered office or premises
- 4Category, description, opening hours and photos
- 5Name, address and phone consistency with Google and your website
- 6Duplicate listings
- 7Firmy.cz reviews and replies to them
What depends on Seznam and on you
Claiming the profile
Seznam checks that you’re an authorised person — usually via the contact in the register or by phone. It can’t be done without you.
The register
Changing your registered office or registering your premises is done by you at the trade licensing office. We’ll tell you what to file and where.
Ranking
Nobody can guarantee a ranking on Seznam. That’s why we show you the same numbers every month: how it was and how it is now.
What we don’t do
- We don’t create a second profile at the “right” address next to the old one — two profiles split your reviews
- We don’t create fake addresses or virtual offices
- We don’t stuff keywords into the name
- We don’t claim Firmy.cz brings as many customers as Google — we’ll tell you where to start
What it costs
- Check
- Free
- Google and Firmy.cz, 2 business days
- Audit
- 4,000 CZK
- Google, Firmy.cz and Mapy.com
- Profile setup
- 6,000 CZK
- Google and Firmy.cz including claiming; 2,000 CZK within 30 days of the audit
- Management
- 4,500 CZK / month
- Google, Firmy.cz and Mapy.com; 3,900 CZK / month when paying three months in advance
Claiming a Firmy.cz profile is free with Seznam and you can do it yourself — the audit explains how. We are not VAT payers — prices are final.
Full pricingFurther reading
- I found my business on Firmy.cz even though I never added it. What now?Seznam creates some Firmy.cz listings itself from the register. How to find such a listing, claim it and fill it in — and why it matters.Read
- Firmy.cz or Google? Where to start when you only have time for oneFirmy.cz or Google? Among 20 Prague businesses with a profile on both: 4,331 reviews on Google against 98 on Firmy.cz. Where to start and why.Read
- Five companies are registered at my address. What does that do to my map profile?Registered office or premises? When several companies share your address, customers go to the wrong place and search engines mix you up. What to do.Read
Questions about Firmy.cz and Mapy.com
Mapy.cz or Mapy.com?
Same thing — Mapy.cz is now called Mapy.com. A Firmy.cz profile appears there too, so it’s one job, not two.
Firmy.cz or Google — which first?
Google first, because that’s where most customers and reviews are. Firmy.cz right after: it’s less work, and you may already have an empty profile there.
Do I need to collect reviews on Firmy.cz too?
Not necessarily. It’s enough that the profile isn’t empty and matches Google. We’ll reply to any reviews that come in.
Is a Firmy.cz listing paid?
The basic listing is free. We only handle paid Seznam promotion as part of the ads run by our partners.
Several companies are registered at our address. What now?
We name the profile after your shop sign, make sure it shows your premises, and add directions and a photo of the entrance.
Do you need my Seznam password?
No. You claim the profile in your own name and we guide you step by step. Then you give us access in a way that keeps the account yours.
What does Firmy.cz say about you?
Send your business name and address or a link to your profile. Within two business days you get one page: what customers see on Google and on Seznam, and what to fix first.
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