I found my business on Firmy.cz even though I never added it. What now?

It isn't a mistake and nobody stole anything. Seznam creates some listings itself from public registers. The result is a profile with a name, company ID (IČO) and address — and nothing else. No category, no opening hours, no photos, no description. Such a listing usually carries the note Zatím neověřená firma (“not yet verified business”).

How often it happens

Of the 43 Prague businesses we went through this way, four had a profile created without the owner knowing — just under ten percent. Almost half, 44 %, had no Firmy.cz profile at all. The rest had created one themselves.

Why it matters

An unverified profile behaves like a full listing in search results: someone searching for “autoservis Praha 5” will see it. But they'll see an empty card — no phone, no opening hours, not a single photo. And since the name and address match, they won't realise nobody stands behind it.

The second problem is worse and shows up later: the address in the register doesn't have to be your premises. A listing created from the register shows the registered office (sídlo) — often a flat or an accountant's virtual address. That's where the customer will go.

What to do

1. Find the profile. Search firmy.cz for your business name or IČO. If nothing comes up, try the name of your premises too — the listing may exist under your shop sign rather than your legal name.
2. Claim it. The listing has a link for claiming the business. Seznam checks that you're an authorised person — usually via the contact in the register or by phone.
3. Fill in what's missing: category, opening hours, phone, your premises' address instead of the registered office, description and photos.
4. Check whether you have the same on Google. On Google Maps a similar listing comes about differently — from user suggestions. For an unclaimed profile Google shows the invitation “Own this business?”; if you see it, nobody manages the profile.

What happens if I leave it

Nothing dramatic and nothing good. The profile stays empty, keeps showing up and says about you what's in it — which is almost nothing. Claiming it is free and takes less than an hour.