Instagram · Reels · Content plan · Prague
An Instagram where people nearby find you and book
We build a content plan, shoot photos and video at your premises, and run the account so it’s clear at once what you do, where, and how to book. Captions are written the way people search for a service near them.
Discuss my Instagram- The account and materials are yours
- Photo and video shoots at your place
- Czech, Ukrainian, Russian, English
What we hear most often from owners
“We have Instagram, but we don’t know what to post.”
We build a monthly content plan: topics from your services and customers’ questions, with shoot dates and finished copy.
“We post photos, but nobody books from them.”
Every post has one clear invitation: call, message or book. The booking link is always in your profile.
“People follow us from everywhere, but our customers are local.”
Captions and the location tag carry the service, the part of Prague and a landmark, so someone nearby gets it straight away.
“We have no time for it and don’t know how to film.”
We come with a plan and shoot material for several weeks in one day. You get on with your customers.
What Instagram does for a local business
Four things we build on
Instagram doesn’t replace your Google and Firmy.cz profiles. It complements them: it shows how you look and work, and leads customers to book.
A clear profile
Name, category, description, address and a booking link. The same details as on Google and Firmy.cz.
Captions like a search
The service, the part of Prague and a landmark right at the start — the way someone would type it into a search.
Reels that show the work
Short videos about your services, how you work and who you are. They help someone who’s hesitating to decide.
Public posts in search engines
Under Instagram’s rules, search engines may show public posts and reels from professional accounts. It’s an opportunity, not a guaranteed ranking.
According to Google, how businesses are ranked on the map depends on relevance, distance and prominence — social media posts aren’t among the factors. So we don’t sell Instagram as a route to the top spot on the map, but as a way to turn a visitor into a customer.
What we’ll do for you
From the plan to the finished post. You can take everything or just a part.
Content plan
- Monthly topics based on your services, the season and customers’ questions
- A calendar: what, when and in which format (reel, post, stories)
- A script and on-screen text for every video
- Captions written for local search
Photo shoots
- Photos of the premises, the work and the people on an agreed day at your place
- Selecting and editing the photos
- The same photos go into your Google and Firmy.cz profiles
Video shoots and editing
- Shooting on site with a phone or camera
- Reels edited in 9:16 with subtitles in your customers’ languages
- Royalty-free music and video covers
Running the account
- Scheduling and publishing posts
- Location tag and a booking link in the profile
- Replies to comments and messages — as agreed
- A monthly report: what worked and what to try next
Linked to your map profile
- The same name, address and phone as on Google and Firmy.cz
- A link to Instagram in your map profile, where your profile allows it
- Tagged links (UTM) so you can see where an enquiry came from
Examples from practice
Reels and a caption for a massage studio in Prague 5
Three reels and a sample caption we made for a massage and beauty studio in Smíchov. You can play the videos right here.
IntroductionCS
Who the therapist is, what she offers and where the studio is. The part of Prague and a landmark show right away; the address and booking come at the end.
Services and pricesUK
Five massages and their prices in one video, in Ukrainian — for women looking for the service in their own language.
For Ukrainians in PragueUK
The service in your own language, no interpreter needed. A reel for one specific group of customers nearby.
A caption written for local search (in Czech)
Relaxační masáž obličeje v Praze 5 – Smíchově Jemné, pomalé tahy po obličeji, krku a dekoltu a půl hodiny klidu jen pro vás. Ve videu vidíte, jak masáž obličeje u mě probíhá. 📍 Kartouzská 4, 1. patro, Praha 5 – Smíchov, kousek od Anděla 📞 +420 776 098 608 Objednat se můžete online, odkaz je v profilu. Mluvím česky i ukrajinsky. #masazobliceje #praha5 #smichov
What we check in it
- The start. The service and the part of Prague in the first sentence, before Instagram cuts the text.
- Address and phone. Written exactly as on Google and Firmy.cz, with a landmark.
- One call to action. Book online. The link is in the profile; the phone is the backup.
- Languages. Stated outright, so customers know they’ll be understood.
- No promises. No medical terms and no promised results.
The examples come from one client’s practice. Prices and details in the videos are valid as of the date of filming.
What we find out first
Before proposing a plan, we look at what you already have and show what of it works for local search.
- 1What the profile looks like: name, description, category, link, contacts
- 2Whether the details match your Google and Firmy.cz profiles
- 3What and how often you post now, and what brings messages
- 4Whether the account is professional and public
- 5Which photos and videos you already have and what can be reused
- 6Who your customer is and which language they speak
Good to know up front
A professional account
Search engines may show only public posts from professional (business or creator) accounts. If yours is personal or private, we’ll suggest switching.
People on camera
We film customers and staff only with their written consent. Without it we film hands, the setting and the work, with no faces.
Results
Nobody can promise a number of followers or orders. We show how many messages, calls and bookings came from Instagram.
What we don’t do
- We don’t buy followers or likes
- We don’t write fake comments or reviews
- We don’t promise the top spot on Google or the map
- We don’t use music or footage we don’t have rights to
- We don’t hold the account hostage — the logins and materials are yours
What it costs
- Intro call
- Free
- 15–30 minutes: what you have, what you post and where to start
- Monthly content plan
- quoted individually
- depending on the number of services and formats
- Photo and video shoot on site
- quoted individually
- per shooting day, depending on scope
- Running the account
- quoted individually
- monthly, depending on the number of posts
You get the price up front in the proposal. It often makes sense to start with your Google and Firmy.cz profiles — they cost less and the work stays. We’re not VAT payers — prices are final.
Full pricingFurther reading
- Social media, posts and your business profile: what Google officially saysDo Facebook posts move your business up on the map? What Google officially says about social media, posts, chat and menus — and what applies in Czechia.Read
- Gemini and your Google business profile: what it does, why you don’t have it in Czechia yet, and what to do nowGoogle connected Gemini to business profiles, but not in the EEA, Czechia included. What it does, what to watch out for and what to do by hand today.Read
- Empty spots in your profile: a twenty-minute checklistA Google profile checklist: name, category, address, opening hours, photos, reviews. What was most often missing in the 27 profiles we went through.Read
Questions about Instagram
Will Instagram help me on Google Maps?
According to Google, how businesses rank on the map depends on relevance, distance and prominence; social media isn’t named among the factors. Instagram helps a customer decide and book, so we build it alongside your map profile, not instead of it.
Can a post show up on Google?
Under Instagram’s rules, search engines may show public posts and reels from professional accounts of adult users. A ranking can’t be guaranteed, but we write captions to match what people search for.
How much do you shoot at once?
Following the plan, one shooting day usually gives material for several weeks. You’ll get the exact scope and date with the proposal.
Do I have to be on camera?
No. We film the work, the setting and hands, with no faces. If you’d like to appear, you can.
Who owns the account and the materials?
You do. The account is in your name and we hand over the finished photos and videos.
Which languages do you work in?
Czech, Ukrainian, Russian and English. We choose the subtitle and caption language by the customers who are looking for you.
What do you want to show on Instagram?
Tell us what you do, in which part of Prague and where customers come from today. On a short call we’ll tell you what to film first and whether Instagram makes sense in your case.